How to Do the Right Thing II- the Un-Episode

3/8/2021

In which the Guest Makes the Hosts Answer Personal Questions

So what happened is… we were cruising along, interviewing Jeff Morrill, the entrepreneur who created a very successful Subaru dealership by infusing it with his values of fairness, inclusion, compassion and sustainability. It’s such a different way of selling cars that they call it an “un-dealership.”

During a break in the interview, Charles stepped away from the mic to refill his tea… when he came back, Jeff was quizzing Kelly about her life stage and current purpose and how she felt about it.

Charles thought about trying to regain control of the interview and to get back to asking our questions, but Jeff’s questions were much more interesting and inspiring than the ones we had mapped out on our whiteboard. And really, where Jeff was taking the conversation was straight to one of our favorite places; his questions are about the skills and attitudes that build healthy relationships.

Guest Bio:
Jeff Morrill started Planet Subaru in Boston years ago and brought with him a culture of service, inclusion, mentorship, kindness, and sustainability that extends to employees and customers alike. To show he was for-real about those values, Jeff hired sales people from diverse backgrounds who other dealerships wouldn’t hire. He made sure to power the whole facility with solar panels. And he created an apprenticeship program to train women to succeed in higher-paying service jobs. That’s working on cars - oh yeah.

Jeff is now in a new season of life, out of the direct scrum of running the business. Now he seeks to mentor others in leadership and promote the ethical business practices that he says made his bottom line all the better. He wrote a book about his experience and recommendations called Profit Wise - How to Make More Money by Doing the Right Thing, which we highly recommend.

Part of this new season for Jeff seems to include some deep self reflection and a powerful curiosity about what makes relationships work.

Listen as we drop into a very candid conversation about the big questions in life… what are you doing? What brings you meaning? How do we relate to others? How can we uncover the flaws in our relationships and address them.

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Music Credits: A Hawaiian in Paris feat.-Pierre-Grill