How to Get Attention

Using the Media for Good, not Evil

If you think publicists are just for celebs and big business, you haven’t met today’s guest.  In the middle of a 20-year campaign to free an innocent man from death row, she woke up to the value of using media for causes like justice and civil rights.  She also realized she was really good at it, as you’ll hear, and went on to make a career of cultivating media exposure for her diverse client list.

Tracy Lamourie is the Founder and Managing Director of Lamourie Media and the author of the upcoming book GET REPPED - Build Your Brand With Effective Public and Media Relations. In addition to helping her clients succeed in their chosen fields and endeavors, Tracy has used her considerable PR skills to advocate for human rights, anti racism, and criminal justice reform. Tracy is the Winner of the FIRST PLACE PLATINUM award HamiltonSpectator ReadersChoice for PR 2018, Diamond 2019. She is a 2020 RBC Women of Influence Nominee and a 2020 Universal Women's Network Woman of Inspiration Nominee and was also recently nominated for the internationally prestigious 2020 Tällberg/Eliasson Global Leadership Prize. She is also a regular contributor to Medium and to Los Angeles based Prosperi Press.

This week, Tracy is here to share some of what she’s learned. She’s also Canadian, so this marks our first international podcast.
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​Buckle up for a very energetic guest and get ready to learn some tricks of the trade, as we find out how a savvy understanding of media can help you give your gifts and promote your causes, whether you are an entrepreneur growing a new business, an artist looking to breakthrough, a  nonprofit with a critical mission or an established professional building thought leadership in your field.

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Music Credits: A Hawaiian in Paris feat.-Pierre-Grill

Show Notes
Key Takeaways: 

• Write a concise pitch touting your story and/or expertise
• Include ideas for stories or segments in your pitch
• Send press releases with interesting/engaging subject lines
• Match your content to ongoing news or cultural events  
• Submit a royalty free article (detailed press release) to provide context and thought leadership
• Create a Medium account and submit writing

Do the Science:

1. Use Matchmaker.fm to get booked on a podcast
2. Use Help a Reporter to respond to a story or quote request

References:  

• Lamourie Media Website
• How to Survive Death Row - Jimmy Dennis's story in Rolling StoneOW

Resources: 

• How to start writing on Medium
• ​Podcast Matchmaker site
• ​Help a Reporter