Re-branding in the Middle of Success??

Don’t blame us, reality made us do it.

It was all going so well. 
We had settled into a groove of weekly podcast production. I had standardized the audio production workflow and Kelly had crafted some gorgeous social media templates. We had no trouble securing guests and they all loved being on our show. We were getting really positive feedback from listeners and our listenship had suddenly doubled. 

But something wasn’t right. Something was off. There was, what Kelly describes as “a wobble” between our branding and what we were actually delivering. The “Rocket Feather” name and visuals didn’t tell the true story of what the podcast had become. The name didn’t really honor the beauty and truth that our guests were providing. Something needed to change, and we weren’t about to change the kind of conversations we were having and releasing. 

To be fair to Past Charles and Past Kelly, they had created an enticing name and brand for what they thought they were doing in 2019. Back then, there was lots of zooming energy and shiny newness. There was this delicious tension between the natural world and the attraction of accessible tech. We were loving both our garden and our microphones. Back then, we had the powerful naivete to think our voice is what mattered and that we could tackle all the topics. Bless those kids and their shiny new logo. They didn’t know what was headed their way. 

It wasn’t Covid, exactly 
Right from the start we were having conversations that went way deeper than the typical podcast interview. Tony Himes made us cry in Episode 3 when he facilitated a gestalt experience for us right on the recording. Claire Louge opened up her own beautiful can of pain and healing in Episode 16 when we thought we were there to talk about her nonprofit leadership. 

The emergence of the pandemic and the eruption of pain and protest around George Floyd’s killing did change our podcast. Everything got more important, more consequential. In Episode 35, Hayden Gebler took us into the moment he decided to take a vicious beating so he could leave the white suprmacist gang. While protests were filling the streets in Portland and Phoenix, Rowdy Duncan enlisted us in a collaborative storytelling process that envisioned a future of abundance, health, and peace. 

Our little hobby podcast had become a platform that elevated critical stories and crucial ideas. Guests were telling us they felt brave and open in our presence. Both guests and isteners were telling us that the pod was helping them understand themselves and their relationships better. A community began to form around the podcast. It started to belong to others, not just the two of us. 

Solution
So Kelly and I were feeling the shift of ownership, the change in focus. So we took a couple of cold-brew coffees and a couple of notebooks to the lake. Our original agenda, that caffeinated afternoon, was humble and limited, though. I think the plan was just to work on some new social media templates and languaging; there was no intention to re-brand the whole project. But as the breeze blew off the water and the kayakers came and went, an alignment emerged simply and easily. I think Kelly proposed the new name within minutes. We felt no anguish, nothing but excitement, as the new name and brand emerged. That night Kelly developed the new logo in the time it took me to cook dinner. Something was right about this. 

What’s Happening
So, to be clear, the name of the weekly podcast is now the HERE.together Podcast. The dot between the HERE and the together represents the pause between the two words that emphasizes them both. 

The HERE.together Podcast is part of community of people who are craving: 

• A sense of Connectedness
• A dose of Empathy
• A glimpse of the Way forward
• An opportunity to Engage

We’ll be focusing our attention and our guest list on community, reducing polarization, and increasing justice. Episode will continue to include a call to action - a “science” for everyone to try. Those who listen closely to the Rocket Feather podcast intros might notice that the brand statement leaves out “Healthy Masculinity” and “Permission to Create.” Although those threads will undoubtedly be present in the ongoing conversations, we know we can’t tackle all subjects all the time. Instead, we’ll have to spin off some of this work. (In fact, I’ll be starting a new podcast with Mark Greene, the author of Remaking Manhoon, to wrestle specifically with modern masculinity.)

Rocket Feather Podcast is Gone - Long Live Rocket Feather Creative
Rocket Feather Creative remains the official name of our business on all the relevant state and federal documentation. And it remains the name and brand of our production company. We will continue to produce other podcasts and live streams for our business and nonprofit clients under that name. I will continue to wear my Rocket Feather cap with pride. 

What This Means for You
Although the rebranding is because of you and for you, you don’t have to do much. If you are subscribed to the Rocket Feather Podcast, you’re automatically subscribed to the HERE.together Podcast. No big deal. 

However, we invite you to accept the rebrand as a call to action. The recognition that the podcast is bigger than the two of us, that it belongs to you and is based on a sense of community and purpose puts, frankly, a bit more opportunity and responsibility in your lap. This rebranding calls on you to engage as much as possible with this project to make it lively, relevant, and sustainable. Send us suggestions for guests and topics. Rate and review so others find and listen. Give us feedback about how we can serve the community better. Because we are 100% HERE.together. We might as well get something done.

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